Blackbird Apps aren’t just thin layers on top of APIs. They expand capabilities, streamline workflows, and deliver better user experiences across your content and localization stack.
What makes them different? The Blackbird SDK — the Special Sauce of Blackbird.
The SDK: Built for Real Interoperability
At the heart of every Blackbird App is our SDK, built on .NET and designed for flexibility. With it, app developers can add custom code and logic to any API, turning standard integrations into powerful, workflow-ready building blocks.
This means we don’t stop at connecting tools — we make them work together intelligently.
Solving Enterprise CMS Complexity
Enterprise CMS platforms like AEM, Contentful, or Sitecore often export massive JSON structures that few downstream systems can use directly. Blackbird fixes that.
⚡ Need HTML or XLIFF for translation workflows? Done automatically.
⚡ Want to send content to a TMS, MT engine, or LLM? No problem.
⚡ When content comes back, Blackbird reconverts it into the CMS-ready format.
⚡ Blackbird always preserves context in all directions.
Your content moves seamlessly — no fragile scripts, no manual conversions, no lost metadata.
Unlocking AI & MT Capabilities
Machine Translation Quality Estimation (MTQE) tools and LLM APIs typically can’t process XLIFF out of the box. Blackbird Apps change that.
Every MTQE and LLM app in Blackbird can ingest and operate on XLIFF files natively, unlocking automation that simply isn’t possible with raw APIs.
From Complex Prompts to Simple Actions
Blackbird also simplifies AI workflows. Even advanced system prompts (like those used in OpenAI) can be turned into straightforward app actions — usable just like any other API endpoint.
This gives teams a no-code way to integrate sophisticated AI logic into real workflows.
Watch below: What used to be a long, complex system prompt is now a sleek, powerful tool — the Blackbird Repurpose App. It takes files from earlier workflow steps, taps into external glossaries and termbases (RAG), applies your style guides and brand voice, and tailors content for every touchpoint. Repurposing has never been this smart — or this easy.
Better UX by Design
Where it makes sense, Blackbird Apps merge multiple API calls into one clear action — reducing complexity for end users.
Take DeepL: their raw API requires multiple calls to translate a single document. In Blackbird’s DeepL App, it’s just one simple “Translate” action. Behind the scenes, Blackbird handles all the steps — but to the user, it’s effortless.
That’s the difference between APIs and real product experiences.
Open Source, Agile by Nature
All Blackbird Apps are open source and available on GitHub. This provides complete transparency — the code can be inspected, and every real-time update can be observed.
More importantly, the framework allows Blackbird users to clone any existing app, add custom code, and redeploy it as a private version. It’s a fast, efficient, and agile way to adapt integrations to specific business needs.
Build & Deploy Your Own Apps
Blackbird isn’t just a content iPaaS and workflow orchestrator — it’s also a code deployment platform.
Users can build custom, private apps from scratch, deploy them on Blackbird, and run them securely on Azure. These private apps are truly private: available only within the instance(s) of their creator.
This makes Blackbird both an integration hub and a developer platform — giving enterprises full control over how their apps run, scale, and evolve.
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Why It Matters
With Blackbird, integrations stop being bottlenecks. They become dynamic, interoperable components of your content operations.
⚡ Automate across CMS, TMS, MT, and LLMs.
⚡ Preserve context and structure at every step.Expand what APIs can do — instead of being limited by them.
⚡ Deliver cleaner, smarter user experiences.Build, adapt, and deploy your own apps — openly and securely.
That’s the difference between an API wrapper… and a Blackbird App.
Next Recommended Steps:
⦾ Browse our Public Apps directory 💡
⦾ Book a free discovery call with a Blackbird expert 📅
⦾ Watch our video below (or on YouTube) on working with our Adobe Experience Manager (AEM) app ▶️
