GTM Specialist

Blackbird unifies content, context, and automation into one orchestration layer. Built on iPaaS infrastructure with a data fabric and a persistent memory layer, it adapts, transforms, and governs enterprise content at scale.

The GTM Specialist role sits squarely in the middle of partners, product, content, and sales, and owns everything from ICP targeting → MQL (sales owns MQL → SQL, including discovery, qualification, deal control,; contract & revenue).

If you enjoy turning strategy into concrete assets that enables and amplifies sales, this role is for you.

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Core responsibilities

1. Partner overlap GTM (Crossbeam-style plays)

You identify where Blackbird ICPs intersect with partner accounts, and turn that overlap into account-specific content that Sales can use.

• Identify high-value Partner ∩ Blackbird account overlaps
• Create custom Partner × Prospect content
• Deliver sales-ready MQLs from partner programs

2. Partner webinars & co-marketing

You create audience and intent — Sales follows up.

• Run 1 partner webinar or roundtable per month
• Ensure ICP fit and post-event conversion
• Package sessions into reusable GTM assets

3. Segmented email marketing (Notion → MQL engine)

You build segments with intent signals.

• Define ICP- and use-case-based segments
• Run targeted campaigns and measure engagement
• Qualify engaged accounts into MQLs with context

4. Vision content → sales enablement

You translate founder-level thinking into deal-usable material.

• Turn vision posts into sales decks, one-pagers, or narratives
• Map each asset to ICPs and buying roles
• Ensure assets are actually used in live deals

5. Use-case & Blueprint GTM packaging

You help Sales anchor deals in real workflows, not abstract promises.

• Package flagship orchestration use cases (“Birds”)
• Launch Blueprint GTM assets monthly
• Support Sales with concrete, referenceable workflows

6. Customer proof capture (via QBRs)

You extract signal from reality.

• Participate in QBRs with key customers
• Turn positive outcomes into credible customer stories
• Align proof points to ICPs and use cases

7. Target-account enablement (Sales pods)

You arm Sales with account-specific context, not generic decks.

• Build custom GTM packs per target account
• Include partner angle, use case, and narrative
• Ensure assets are actually used in outreach and follow-ups

What success looks like

You’ll be measured on intent creation and usability, not revenue attribution.

Examples:

• Partner overlaps identified and activated
• ICP-qualified MQLs delivered to Sales
• Sales adoption of GTM assets
• Improved MQL → SQL conversion (Sales-owned, GTM-influenced)

You'd start with a subset of OKRs and expand as the function matures.

Who you’ll work with

Internally

• GTM leadership (VP of Solutions, CEO)
• Product & UX
• Solutions & pre-sales
• Sales execs

Externally

• Technology and media partners
• Design agencies
• Freelancers (ads, design, content)
• Media partners (Slator, MultiLingual)
• Champion customers

You will not be doing this alone — but you will own the outcome.

What we’re looking for

• Experience in B2B SaaS GTM, product marketing, or revenue marketing
• Strong ability to turn strategy into concrete assets
• Comfortable working across partners, product, and sales
• Obsession with relevance, context, and usability
• Low tolerance for fluff, high tolerance for iteration

Bonus if you’ve worked with:

• Partner ecosystems
• Account-based GTM
• Complex enterprise buying cycles
• Platforms, APIs, or technical products
• Language Industry

What this role is not

• Not a demand gen traffic role
• Not a social media manager
• Not a “content calendar” job

This is a GTM operator role, close to deals, partners, and customers.

Why Blackbird

Blackbird is building the content and language orchestration layer for global companies — sitting between CMSs, TMSs, AI, and delivery systems.

If you want to help define how modern GTM actually works in complex SaaS environments, this is your seat.

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