Content today is never just one piece, in one format, in one language. Enterprises need content that flows seamlessly across platforms, teams, and the globe. Blackbird supercharges Contentful to make this possible.
It’s where concurrent content creation begins — and where content factories take shape.
Here are seven things our users love about Blackbird’s Contentful solution:
1. Event-based Triggers
Automate like it’s 2025. Instead of manually pushing files through a clunky UI panel, Blackbird triggers workflows automatically based on your rules. This saves time, eliminates repetitive tasks, and scales to thousands of content items with zero extra effort.
2. Content Orchestration
You’re not limited to point-to-point connections. With Blackbird, you can add steps, apps, decisions, and intelligence. In minutes, you can build automations that once took weeks of custom development — AI transformation, Slack updates, Jira tickets, data logging, and more.
3. Granular Access to Content and Data
Contentful entries are complex, with nested structures and references. Blackbird gives you surgical precision: pull exactly what you need, whether it’s a single hyperlink, a metadata field, or an entire content block with various nested elements.
4. Content Factory: Transform Content Beyond Contentful 🔀
Blackbird turns your content into more than just text on a page. Translate into dozens of languages. Adapt tone and brand voice. Repurpose for various touchpoints. Send it to DeepL, Phrase, ElevenLabs, Synthesia — or an LLM of your choice. This is concurrent content creation: one piece branching instantly into many outputs. It’s how enterprises build content factories with Blackbird — scalable, automated, dynamic, and always on brand.
5. Interoperability
Contentful exports giant JSON files. Blackbird automatically transforms them into the formats your stack actually needs. HTML? XLIFF? Done. Need to send content to a machine translation service, a TMS or an LLM? No sweat. When content flows back in, Blackbird automatically converts it back into Contentful’s format — always preserving context in both directions. Effortless interoperability also means that solution engineers can refocus their valuable time on other tasks — file type conversions or "preparing content for localization" no longer need to be daily chores.
6. Automate with Tags
Blackbird makes Contentful tags highly actionable. Trigger workflows based on them, or add and remove tags automatically as your content evolves. Tag-based automation also creates bridges between various stakeholders like localization and marketing — let's Shift Left!
7. Work With All Content Types
No matter how your content model is structured, Blackbird works with every Contentful content type. It supports dynamic inputs, so available product types are automatically loaded for selection and filtering — giving you instant flexibility without manual setup.
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From automation to orchestration, from interoperability to transformation — Contentful users love Blackbird because it gives them both precision and flexibility, at scale.
Next Recommended Steps:
⦾ Read our Contentful tech docs 💡
⦾ Book a free discovery call with a Blackbird Contentful expert 📅
⦾ See Blackbird's listing on Contentful's Technology Partner directory 👉
⦾ Watch our video below (or on YouTube) on automating with tags ▶️
